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Are You Protecting Your Company’s Soul?

Written by Gino Wickman on March 5, 2012

Implementers EOS Business

I was in a Starbucks this week and noticed Howard Schultz’s book Onward. He is the CEO of Starbucks, and the book’s subtitle, How Starbucks Fought for Its Life without Losing Its Soul, prompted the idea to send you this video.

Are you protecting your company’s soul?


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