Your company’s purpose/passion/cause (please choose one of those three words) is its reason for being. Organizations that have one and live by it are more successful and endure longer than the ones that don’t.
Yours should meet the following criteria if you’ve nailed it:
- It’s stated in three to seven words.
- It’s written in simple language.
- It’s big and bold.
- It has an “aha” effect.
- It comes from the heart.
- It involves everyone.
- It’s not about money.
- It’s bigger than a goal.
I hope yours passes the test.