Do you know how many people are directly affected by the work you do? I ask leadership teams this question and they usually answer with the number of people they employ – 75 or 100 or 120.
“How about your vendors, employees’ families, and all your customers?” I ask. Some light bulbs start turning on, and they’ll guess a couple thousand.
Even a couple thousand is a low number. Your work and your team make a huge difference. A number of years ago, my team crunched some numbers and determined that the average company of 100 employees directly affects 10,000 people. This includes all of your staff, your families, your vendors and partners, your customers and their teams, and then all the work you do in the community.