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Mike Paton

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Do You Know the Psychographic Profile of Your Ideal Customer?

Written by Mike Paton on March 26, 2018

It’s not unusual for an entrepreneur to consider “everyone” a potential customer. While the optimism can be exciting and contagious, the harsh reality is that most of “everyone” isn’t the RIGHT potential customer. Many won’t ever buy from you, and some who do become customers won’t be a great fit. They may be unhappy, and they may even hurt your business by damaging your reputation or mistreating your employees.

That’s the bad news. The good news? While it may sound counterintuitive, concentrating on a smaller number of potential customers can actually help you grow faster, make more money, and have more fun. Time and time again, I’ve seen that clients who focus 100% of their proactive sales and marketing efforts on their ideal prospect or customer get a bigger bang for every buck they spend on sales and marketing.

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Clear the Fog - Strengthen Your Data Component

Written by Mike Paton on March 8, 2018

Most entrepreneurs know well the feeling of “flying blind.” It can feel like you’re running your business and making big decisions on vague sensations, feelings and emotions rather than using data that helps you make a quick, but fully informed, unbiased decision.

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Get More from Your Meetings with a Powerful Pause

Written by Mike Paton on March 5, 2018

All companies running on EOS® follow the practice of having a weekly Level 10 Meeting™. I’ve seen many companies do these meetings, and one huge mistake keeps rearing its ugly head when clients get to the Customer and Employee Headlines, and again when they get to the Issues List. They launch right in and wind up missing the real stuff.

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A Simple Question To Keep Your Organization Healthy and Productive

Written by Mike Paton on March 1, 2018

Two epidemics kill cultures: end runs and unresolved complaining. Both waste time and energy, and are ultimately toxic to the health and productivity of your company. Luckily, these epidemics can be cured by asking a simple, powerful question.

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Be Where You Are When You’re There

Written by Mike Paton on December 28, 2017

Are you proud of your ability to multi-task? Can you close a deal, hire someone, attend a video conference AND make dinner plans – all while driving your car?

Many entrepreneurs are not only capable of keeping all those plates spinning, they’re fiercely proud of it. Yes, it is true that cramming 20 pounds of productivity into a 10 pound bag can be an important skill when you’re building a great business from scratch. However, it’s also true that all frenetic multi-taskers reach a point of diminishing returns as their businesses and teams grow.

The fact is, none of us do our best work when we're not fully present.

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