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How to Avoid the Shiny Object Syndrome in Business

Written by Ed Callahan on January 26, 2017

Core Focus

glass ball mirroring city skyscrapers | shiny object syndromeThe video below offers brilliant words of wisdom attributed to Warren Buffett as career advice to his personal airline pilot, Mike Flint. I have read this story before. This gentleman, self-described creativity expert James Taylor, offers it as advice for creatives.

I offer it as advice for business owners and leaders. It syncs really well with the precepts of EOS®, which all support the idea that Less Is More. Focus on the most important goals for your business, your department, your personal life – this quarter, this year, always.

Maintain Your Company's Core Focus 

We challenge business owners to write down their Core Focus, answering two questions:

  • Why do they do what they do?
  • What do they want to be better at than anyone else?

Use that answer to avoid getting distracted by Shiny Stuff. You will get the best ROI—whatever time, money and people you dedicate to focusing on those goals.

Warren Buffett's Advice for Creatives

If you can’t see the video below, you can view it here on YouTube. 


Next Steps

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This post originally appeared on the Coherent Coaching blog on October 11, 2016.

More Blog Posts: ← Don't Soften Your Criticism with Verbal Hugs | What's Wrong with the Company Data You're Using?