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What the Heck Is a Company Vision, Really?

Written by Tom Bouwer on June 29, 2017

Many companies don’t communicate their vision to employees, and this leaves the entire organization wondering, “Where are we going?” If your employees don’t know where you're going, how can they help you get there?

In fact, many employees don’t even know what a company vision is. A company’s Vision, simply put, is a matter of defining:

  • Who you are
  • Where you are going
  • How you will get there


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Stop Trying to Get Buy-in from Your Employees

Written by Mike Paton on December 15, 2016

I’ve worked with dozens of entrepreneurs who started their EOS journey wanting, among other things, more “buy-in” from their employees. While I understand how rare and precious it is to have team members who share and want to achieve your company’s vision, the term “buy-in” itself has always troubled me.

After all, if you have to “buy” someone’s allegiance, does she really share your vision? Can you really count on her to help you achieve that vision? How about when the going gets tough? And, how much are you having to pay, anyway?

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4 Reasons Your Company Vision Isn’t “Shared By All”

Written by Mike Paton on July 7, 2016

Before a leadership team begins its EOS journey, we ask each member of the team to rate the company from 1-10 (with 10 being best) in answer to three questions. The second question is, “How aligned is your organization around the company’s vision and plan?”

The average answer to that question is 4, and it’s not at all unusual for the owner/Visionary to offer a score several points higher than anyone else on the team.

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Achieve Your Company's Vision by Ditching the Big Picture

Written by Jeff Whittle on April 28, 2016

President George H.W. Bush famously – and sometimes humorously - struggled with what he called “the vision thing,” or the need to fit numerous complex issues facing his administration into larger themes that could help people understand the top goals and purposes of his administration.

Yet it is clear that having and being able to communicate a “vision” – a central and shared understanding of purpose and goals – is key to the success of virtually any organization, whether we’re talking about a Presidential Administration, a youth soccer club or, more to the point, your entrepreneurial business. Even if yours is a one-man show, a company in which you are the only employee, your business needs a vision that is both fully understood by those (or the one) inside and those on the outside with whom it does business. The importance of getting everyone in your organization to see – and to be able to communicate – the same picture of where your business is going and how it’s going to get there cannot be overstated.

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Stop Beating That Dead Horse!

Written by Mike Kotsis on March 28, 2016

Ever have meetings where your team is stuck on a topic? Worse yet, you can feel when it’s about to happen because it’s happened so many times before.

Every entrepreneurial team experiences this during the course of growing their business. But to move forward as a business, you need to stop beating the dead horse!

At the beginning of a journey with a new client of mine, the leadership team was stuck on an issue about how to grow their service business over the coming year. Multiple members of the leadership team were passionate about different approaches, causing a seemingly endless repetitive discussion. Every time the topic came up, they started beating the dead horse again.

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