During the check-in portion of a recent quarterly session with a client, several team members mentioned that their Marketing Strategy was “not working”. When I dug a little deeper during the V/TO review, everyone agreed that the Marketing Strategy was correct - they just weren’t sure what to do now that their 3 Uniques™ were defined.
Entrepreneurs are an amazing, brilliant, and interesting group of people. They have lots of ideas, many of which will not make it to fruition.
A State of the Company address is a critical part of getting your vision and your plan to achieve it “shared by all.” Simply put, it is a speech given by the Visionary or Integrator to update your entire workforce on your recent progress toward your targets.
Once your leadership team discovers your company’s Core Values, it’s time to start using them to lay the foundation of your organization’s culture. To do that, you must have a compelling Core Values Speech.
Congratulations! You’ve documented your company’s core processes. It’s a big undertaking for teams to simplify and document their processes. The next step is to roll them out to everyone in the company and get them followed by all. But how do you do that?